“We are opening UP an in-house business school to train NEW leaders for our GROWING company. We need a logo that carries that pride.”

The Ya’Hui group is one of the most successful companies in the restaurant & catering industry in the northeast region of China. As the company plans to open its own business school (ETA 2021), they approached me to design a logo for them. The design needs to reflect the core value of the company: be honest, industrious, and always innovative.

Time: 2019

Duration: 2 months

Role: Sole visual designer