“How can we make the streaming experience addictive for both chefs and food lovers?” 

A startup company hired me to design their V1 product. They want to build a “TikTok for food lovers” app, where chefs livestream cooking, and food lovers learn new recipes, sign up for cooking lessons, and connect with each other. The launch timeline is very tight, but I finished both brand design and full UX design before the deadline.

Time: Apr to Sep, 2021

Duration: 5 months

My Role: User research & UX design