“How can we make the Etsy product detail page easier to use for both shoppers and sellers?”

As an artist who sell artworks on Etsy, I constantly run into usability issues with the Etsy product detail page. Although the page looks nice and polished, it fails to address some of the core challenges that sellers face on a daily basis. After talking to 5+ fellow artists, I realized I wasn’t alone in facing those challenges. I decided to redesign the page. 

Time: Early Spring 2019

Duration: 3 weeks

My Role: User research & UX design